Azure migration cases are only won by the correct application of Azure hybrid benefits in combination with Optimization benefits, such as right sizing, snoozing and the application reserved instances.

Despite the fact that Microsoft places a lot of emphasis on application modernization as the main motivation for persuading customers to migrate to Azure, the hundreds of cases we have done over the past three years show that the decisive motivation to move strategically to Azure the factor is price.

That makes selling an Azure migrate case so difficult, because more than 90% of customers believe that Azure is much more expensive than a legacy hosting environment. And in the first instance it is. In a 'lift & shift' scenario, where the OS licenses are purchased including the VM. (PAYG pricing). In that case, the average price of an Azure environment is 42% more expensive than the legacy environment. And that is where many quotations fail, because the customer is not or insufficiently convinced to look further into the optimization of the Azure costs.

In this video we explain the difference options you have to make your Azure migrate offer more accurate and competitive.